Screenwriter and Head of Development, Athens Film Office
CV:
Christina Mitropoulou is a screenwriter, producer and playwright with over 60 hours of primetime TV across Greece and Europe. She created the limited series Battle of the Sexes (Alpha TV), was head writer on the crime thriller Prince of Fire (Open TV) and has written on numerous shows. Her short films Mr. Nomad and Newstria screened at international festivals, with the latter taught at Midwestern State University. A Yale and Oxford graduate, Christina was Head of Development at Alpha TV and now leads development at the Athens Film Office. She is the founder of “The Owl Screenwriting Workshop & Industry Days”, the founder of “Find Your Muse Retreat” and a regular panelist at various TV markets. A guest lecturer of screenwriting at Yale University and the University of Western Macedonia, she is a voting member of the International Academy of Television Arts & Sciences.
Presentation title:
The Power of Narrative: How stories shape value, identity and demand.
Presentation abstract:
Stories have the power to transform ordinary products into cultural symbols and objects of desire. This presentation explores how narrative—from cinema and television to brand storytelling—can elevate agricultural products such as olive oil by connecting them to identity, heritage, and landscape.