Master’s degree in Economics/Marketing. Business strategist & developer, marketer, educator, local food traveller & promoter.
Subject: Olive oil as a local gastronomic and cultural heritage
Anna Petkova
(olive oil sommelier, business strategist & developer, marketer, educator, local food traveller & promoter)
23 y corporate experience in food multinationals (Nestle, CPUJ) in Bulgaria, Russia & Adriatic region
at multiple roles in marketing, executive business management & new business project management
Expertise in business transformation, leading multicultural teams, identifying new business
opportunities, business & teams restructuring, mentoring (2000-2018)
Life philosophy is centred around wellbeing & sustainable lifestyles, intuitive food & eating, local &
seasonal food, protecting biodiversity (Nature & local communities), sharing knowledge
Interests & affinity go for businesses: sustainable local Food (growing & production), Hospitality,
Health & Beauty, Education & Coaching, Self-development & relationships, Green energy
Master’s degree in Economics/Marketing (UNWE’94), Olive oil sommelier certification (ICC & OOT
education lab’18, NYC), WSET 2 award in wines & spirits (WSET London’16); olive oil masterclasses
with O’live & Italy (2016-2021) & meeting the producers (Crete, Peloponnese, Chalkidiki, Pelion,
Turkey, Croatia, Italy, Spain)
Key career & personal development milestones:
May’18 – today: leading own educational platform My Pure Olive® with focus on growing the
extra virgin olive oil & food culture; olive oil masterclasses @DiVinoTaste Bulgarian wine forum; olive
oil instructor @HRC Academy for culinary arts & professional chefs; “Olive oil & artichoke” column
writer @Bacchus gastronomy magazine; author of “Sun & Olive Oil/ Stories and recipes about
fascinating flavours of the Mediterranean”; WIOO (Women in olive oil) country representative
Sept’10 – Apr’17: Country business manager @CPUIJ Bulgaria & Adriatic region (’15-’17) reshaping &
scaling up the business in Bulgaria (new category of breakfast cereals development), restructuring
the business model in Adriatic & leveraging all Balkans (teams, commercial model, investments)
Jul’06 – Apr’10: Marketing manager Confectionery @Nestle Russia; ’06-’08 (1,5y) leading a new
premium chocolate business project & multifunctional team; ’08-’10 (2,5y) reshaping the Tablet &
Gifting business (250 mio CHF) to sustainable growth & market share gain via innovation & focus
Dec’99 – Jun’06: Marketing manager of Nestle Bulgaria, P&L all business & responsibility for
redefining the business model (up-scaling & market share gains, marketing function & category
teams set-up, new business development & innovation, new market category key strategic launches)
Get in touch: Sofia, +359 899 851 007, mypureolive@gmail.com ; www.mypureolive.com
https://www.instagram.com/mypureolive/ ; https://youtu.be/xdUOkO1YmTU ; shorturl.at/vwMY4
ap/ 19.01.2022 Sofia